Theory of YouTube

Let’s unravel the mystery behind why many brands falter on the platform and explore a strategic roadmap for triumph. While individuals and groups flourish on YouTube, brands often find themselves at a crossroads. Why is that, you ask? Join me as we dissect the challenges and discover solutions, with a spotlight on a specific brand – Skims by Kim Kardashian.

The Personality Predicament:

One common misconception hindering brands on YouTube is the notion that the platform revolves around individuals or personas. In reality, it’s all about finding your niche. Brands often get lost in this journey, losing sight of what content to create. The key lies not in being brand-focused but in being content-focused, delivering value to both your page and your audience.

Cracking the Code: Skims Edition

Let’s take a deep dive into the world of Skims, Kim Kardashian’s inclusive shapewear brand, to understand how a strategic content approach can turn the tide.

The Current Quandary:

Skims’ current YouTube content strategy predominantly features short ads for new products. While effective on other platforms, it falls short on YouTube. A quick search for Skims doesn’t even bring up their channel first; it’s product reviews stealing the limelight. A shift is in order.

Content Pillars for Success:

1. Documentary Style:

• Delve into the history of shapewear and its profound impact on the fashion industry.
• Unveil the narrative of how shapewear has shaped female fashion, opening up dialogues about body positivity and inclusivity.

2. Vlog Adventures:

• Take the audience behind the scenes, showcasing the creation of new collections, runway experiences, and the day-to-day operations.
• Embrace a reality TV style, reminiscent of the Kardashian charm, inviting viewers to join the brand on its journey.

3. Interview Insights:

• Interview models, employees, and even family members about their Skims experiences, bringing a personal touch to the brand.
• Venture into the public, gauging real opinions on shapewear, bridging the gap between Skims and its audience.

Crucial Insight: YouTube is About Connection, Not Just Content!

On YouTube, success isn’t solely about selling products; it’s about forging connections. Brands can tap into this potential by sharing stories, engaging with their audience, and embracing the unique dynamics of the platform. While it may not be as instantaneous as TikTok or Instagram, with dedication, YouTube can evolve into a significant income stream for any company.

Conclusion: Turning the Tide for Brands on YouTube

And there you have it – the core reasons behind brands stumbling on YouTube and a practical example of how a renowned brand like Skims can revamp its channel. It’s all about understanding the platform, building connections, and weaving narratives that resonate with your audience.