In a digital world overflowing with content, it’s easy to blend into the crowd. You scroll through your timeline, and what do you see? Long forms that all look the same:
- A clone of Ben Chan
- A clone of Sean Cannell
- I’ve even spotted some clones of me.
So, how do you make your content stand out? The answer isn’t just about being “better” but about being different. And no, I’m not talking about trendsetting. This is about making small, deliberate changes that set you apart, changes that make your work undeniably yours.
Becoming Unmistakably You
Before I found my voice, I was just another creator lost in the sea of sameness. I was trying to be someone I wasn’t, mimicking others instead of expressing my true self. But then, I made a few tweaks that transformed my content:
- Different Visuals: I stopped trying to fit into the mold and started playing with visuals that matched my personality.
- Longer Sentences: I leaned into my natural writing style, embracing the flow of longer, more nuanced sentences.
- A Unique Catchphrase: I coined a catchphrase that became a signature part of my brand.
- Too Many Brackets (and Loving It): I didn’t hold back on my use of brackets—they became part of my voice.
- Unfiltered Opinions: I stopped watering down my thoughts and started speaking my mind.
These changes weren’t just superficial tweaks—they were reflections of who I am. Now, when people read my long forms, they know exactly who they’re hearing from.
Writing for One Person, Not Everyone
When I started out, I made the mistake most new writers make: trying to write for everyone. I churned out content like:
- How to write better
- Self-improvement advice
- Which business books to read
And you know what? It didn’t work. When you try to please everyone, you end up pleasing no one.
Sure, if you’re writing a step-by-step recipe for chicken and rice, casting a wide net might work. But for most content, it falls flat.
The game changed when I shifted my focus to writing for just one person. With a specific individual in mind, my messages became more relatable and 100 times easier to write. Now, I always visualize my ideal reader:
- Their desires: What do they want most?
- Their problems: What keeps them up at night?
- Their language: What words resonate with them?
When I write, I’m speaking directly to that one person. And that’s what makes my content connect on a deeper level.
Screaming Authority Through Experience
Here’s something you might have noticed: I only talk about what I’ve actually done—my achievements, my mistakes, and how I fixed them. This isn’t a coincidence.
Why? Because anyone can write generic advice like:
- “How to stand out”
- “How to write for one person”
- “How to improve your long forms”
But only I can share how I did it. My experiences are unique, which gives me credibility and trust. I’m not just another voice in the crowd; I’m someone who’s been there, done that, and has the results to prove it.
This is the secret sauce behind why people read more from me. It’s not just about the content; it’s about the authority and authenticity behind it. When you speak from experience, people listen. And that’s how you truly stand out.
BONUS
Speaking of standing out – we have just launched our very own YouTube channel. Join us along the way with interviews, weekly uploads and loads more content. Teaching you how to not only grow on YouTube but create better content in your whole career.
Theory of YouTube 