New home. Same strategy-packed brain dumps.
After months of sharing breakdowns, frameworks, and “wait, this actually works?” insights across different platforms…
I’ve finally given The Theory of YouTube a another home:
👉 https://beyondlikes.substack.com
If you’re the kind of creator who likes thinking deeply about titles, thumbnails, retention, and how the algorithm actually works — this is for you.
What to expect
The newsletter will cover everything from:
📌 Why people actually click on your videos (and why they don’t)
📌 How to build watch-time loops that feel natural, not forced
📌 The psychology behind YouTube success (anchoring, curiosity gaps, IKEA effect… all of it)
📌 Real breakdowns from growing channels, case studies, and trends
📌 Personal strategies I’ve used to help creators hit 50k, 100k+ subs
Basically, it’s a place to unpack everything that doesn’t fit into a tweet or a TikTok.
More signal, less noise.
Free vs Paid
I’ll be publishing a ton of content for free — because I want this to help as many creators as possible.
But if you want to go deeper, there’s a paid tier too.
Free gets you:
- Weekly(ish) strategy essays
- Real examples and frameworks
- Zero fluff, straight to the point
Paid gets you:
- Exclusive deep-dives
- Advanced tactics, templates, and future resources
- Full archive access
- Direct support for the work I’m doing here
If the free posts have helped you already, the paid sub is a way to say “keep it coming.”
And that means the world.
Why Substack?
Because Substack makes it easy to write longer, deeper posts and gives you control over your inbox.
No algorithms. No ads. Just straight-up strategy sent to your email.
Plus, it means I can build a stronger community around this — with comments, feedback, and eventually some bonus formats (like audio or swipe files).
So yeah — it’s official.
The Theory of YouTube is now on Substack.
📬 Subscribe here: https://beyondlikes.substack.com
Let’s figure out how to grow — not by shouting louder, but by understanding what actually works.
But don’t worry content will still be published here for you die hard fans but a a lot of it will be moving over.
Theory of YouTube 