The Theory of YouTube exists to make YouTube growth make sense.
It’s part education hub, part client consultancy built for creators who want to do more than just “post and hope.” Whether you’re a podcaster, educator, or long-form storyteller, our mission is simple: to help you grow with purpose.
Through deep-dive content, strategic breakdowns, and 1:1 consulting, we break down what actually works on YouTube: from titles and thumbnails to retention, episode planning, and audience building.
We work with creators at every stage whether you’re just starting out, pivoting your niche, or trying to take your content full-time.
So if you’re ready to grow with intention, not overwhelm you’re in the right place.
Here’s how we do it:
Plans
Whether you’re just getting started, ready to scale, or looking to turn views into revenue there’s a plan built for your stage of growth
Starter (Audit)
A one-time deep dive into your channel with a personalised road-map to unlock growth. Perfect if you’re stuck, overwhelmed, or need a clear direction forward.
Standard (Monthly)
Ongoing growth consulting designed to help you stay consistent, make smarter content decisions, and build long-term momentum with a strategist by your side every step of the way.
Premium
A full monetisation system built around your channel. We go beyond views to design offers, funnels, and content that turn your audience into paying customers.
Channel Audit & Growth Roadmap
One Time Payment
$50
Channel audit
Growth Road map
Growth Consulting
Monthly
$100
Community Access
Bi-weekly Consulting Calls
Growth Tracking Dashboard
Ongoing Access & Support
Monetisation System & Funnel Build
Premium (project-based)
$250
Audience Monetization Strategy
YouTube-to-Funnel Mapping
Launch Strategy (Optional)
Weekly Calls/Checking
+Virtual Support
Ready to Grow?
If you’re tired of uploading videos that don’t land, or you’re ready to take your content to the next level let’s work together.
Whether you need help refining your strategy, improving your thumbnails, or building a growth system that actually works, The Theory of YouTube is here to support you every step of the way.
Book a FREE discovery call
Let’s jump on a free discovery call.
We’ll talk through where your channel’s at, what you’re struggling with, and what your goals are. No pressure, no hard sell just honest advice and clarity on your next steps.
If we’re a good fit, I’ll recommend the plan that makes the most sense for your stage of growth.
📩 Let’s build a channel worth subscribing to.
Theory of YouTube 