Category: Theory
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Did YouTube’s First NFL Game Live Up to the Hype?
When the NFL announced its first exclusive game on YouTube, it felt like a breakthrough moment. A chance to see what happens when the biggest live sports property collides with the world’s biggest video platform. But once the dust settled, the reality was more complicated. The numbers were respectable but…
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I’ll Delete Your Fear of Starting a YouTube Channel
Let’s cut straight to the chase. Most people don’t start a YouTube channel because they lack time or skills. It’s not about the perfect camera or editing software. It’s fear. That little voice in your head whispering: “Wait until I’m ready… wait until I have the perfect setup… wait until…
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You’re Misreading the Suggested Traffic Source in YouTube Analytics
One of the biggest analytics misconceptions I see from creators?They look at their Suggested traffic source and panic. “Why is YouTube suggesting my video after something completely unrelated?!”“Does the algorithm not understand my niche?” Let’s clear this up. Suggested Traffic Isn’t About You — It’s About the Viewer When you…
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Before You Start a YouTube Channel for Your Business – Read This!
Most people jump into YouTube with the same checklist: ✅ Got a camera✅ Got a topic✅ Got a channel name But they skip the most important question:“What makes me stand out?” Or even better:“How can I stand out?” Because on YouTube, success is rarely just about content.It’s about positioning. Why…
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The Theory of YouTube is Now on Substack
New home. Same strategy-packed brain dumps. After months of sharing breakdowns, frameworks, and “wait, this actually works?” insights across different platforms…I’ve finally given The Theory of YouTube a another home: 👉 https://beyondlikes.substack.com If you’re the kind of creator who likes thinking deeply about titles, thumbnails, retention, and how the algorithm…
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The Happy Hour Effect
How to talk on YouTube like someone people actually want to listen to You’ve probably seen it before. A creator looks smart. Sounds polished. Says all the right things. And still… you don’t trust them. It’s not that they’re lying. It’s that something feels off. Too rehearsed. Too stiff. Too…
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I Studied Every Piece of YouTube Advice from MrBeast — Here’s What Actually Matters
MrBeast is the most studied YouTuber on the planet. And for good reason.100M+ subscribers. Billions of views. A content empire built from a bedroom. But most creators focus on the wrong things. They try to copy his thumbnail style.Or recreate his Squid Game video on a shoestring budget.They miss the…
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How Companies Monetize Loneliness
Let’s start with a weird question: Are you alone right now? Statistically speaking — probably.But here’s the more important part: you’re not the only one. We’re living through a loneliness epidemic.People are more isolated than ever — spending less time with others and more time online.And whether it’s Netflix, DoorDash,…
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Lazy Shorts Are Getting Demonetized (And Why That’s a Good Thing)
YouTube just made a bold move and honestly, it was overdue. In a recent update, the platform announced a crackdown on “mass-produced or repetitive” videos, specifically targeting Shorts channels that abuse the algorithm for quick, low-effort wins. That means channels pumping out: Monetisation is now being actively revoked for channels…
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YouTube CEO Reveals How To Grow
You’ve probably heard it all before:“Post at the right time.”“Use THIS thumbnail style.”“Hack the algorithm.” But what if I told you the person who literally runs YouTube is saying the exact opposite? Because that’s exactly what’s happening.And barely anyone’s listening. I spent hours digging through every major interview Neil Mohan…
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Why Small Channels Are Winning Now
Breaking through on YouTube can feel like trying to shout in a stadium full of megaphones. You’re putting out content, but the views aren’t coming. Your videos feel solid, but your subscriber count is stuck. If that sounds familiar, you’re not alone and more importantly, you’re not doing anything wrong.…
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I Made You a Guide to Grow Your Podcast
And it’s only £5. Let’s talk straight:Growing a podcast isn’t easy.You’re not just competing with other creators you’re fighting attention spans, algorithms, and your own to-do list. So I built something to make it easier. 🎧 The Podcast Growth Guide This isn’t some 50-page fluff PDF.This is a real, practical…
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Overlooked SEO Hacks
There’s a silent killer behind most videos that flop on YouTube. It’s not your hook.Not your thumbnail.Not even your idea. It’s that the algorithm simply didn’t know what your video was about—so it showed it to the wrong audience… or no audience at all. Here’s the fix:Strategic, modern SEO. Let’s…
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10 Hard Truths About YouTube
You upload a video.Wait.Refresh.And watch a wave of red arrows flood your analytics. You try to stay calm—maybe the next one will do better.But deep down, you’re discouraged.And here’s the thing: it’s not because you’re failing.It’s because no one warned you how hard this would actually be. Let’s change that.…
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Why Your Channel Isn’t Growing (And How to Fix It)
You’ve done all the “right” things. You bought a decent camera. You’ve uploaded consistently. Your thumbnails pop. Your edits are tighter than ever. And yet… the numbers don’t reflect the effort.No growth. No momentum. Maybe even a slow decline in views. If you’re in this spot, first off: you’re not…
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How to Make Your Videos So Addicting It Feels Illegal
If you’re a YouTube creator, you know how crucial it is to grab your audience’s attention and keep them hooked. But what if I told you that the most successful creators aren’t just relying on catchy titles or viral moments? They’re tapping into deeper human psychology — and once you…
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Why the YouTube Community Tab is Your Secret Weapon
You’re spending hours scripting, editing, and optimizing your YouTube videos. But you might be ignoring a feature that takes less than 10 minutes a week and can still help you grow. I’m talking about the YouTube Community Tab. Yes, the same one most creators treat like an afterthought. But here’s…
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The New Rules of Viral Thumbnails (According to VidIQ)
If you want more views on YouTube, start here. VidIQ just dropped a Thumbnail Masterclass, and honestly? It’s one of the best breakdowns I’ve seen in a while. They didn’t just say “make it pop.”They gave actual, creator-tested strategies to help your thumbnails stand out, get clicks, and go viral…
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How to Survive Being a Small Channel
Let’s be honest. Most creators quit before they even give themselves a shot. They upload a few videos, get discouraged by the views, start comparing themselves to others, and quietly disappear. Sound familiar? If you’re feeling that frustration, if you’ve ever wondered “Why is my channel not growing?” this post…
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Master the Art of Hooks: 6 Formats You Need to Know
As a content creator, you know how crucial the first few seconds of a video are. It’s the moment that determines whether your viewers will stick around or scroll past. This is where the hook comes in. It’s the element that captures attention, ignites curiosity, and compels viewers to watch…
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The YouTube Breakout Formula
Most YouTubers grind for years, uploading hundreds of videos, hoping one will break through. But here’s the truth: You don’t need more videos—you need one killer video. One perfectly executed video can do more for your growth than years of slow, steady uploads. It’s how countless creators have gone from…
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Why Just “Posting More” Doesn’t Work
If you’ve ever found yourself thinking, I just need to post more, you’re not alone. A lot of creators assume that if they flood social media with content, clients and opportunities will magically appear. But that’s not how marketing works. Posting is not marketing. And in this breakdown, I’ll show…
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YouTube Just Changed How Shorts Views Are Counted – Here’s What It Means
YouTube has officially changed the way it counts views on Shorts. And this update will have a big impact on how creators, brands, and advertisers interpret success on the platform. Let’s break down what’s changed, why YouTube is doing it, and what it means for your content strategy. What’s Changed?…
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How to Build a Cult Brand in 2025
If you’re building a brand in 2025, you don’t just want followers – you want die-hard fans. The kind of fans who wear your merch, evangelize your product, and defend you in the comments. The brands that win today? They don’t just sell products – they create movements. And the…
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How to Become Charismatic and Magnetic
Charisma isn’t about being the loudest person in the room or having a flawless personality—it’s about presence, authenticity, and making others feel seen. If you’ve ever wondered why certain people effortlessly draw others in, the answer isn’t luck. Charisma is a skill, and like any skill, it can be learned.…
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7 Storytelling Mistakes That Are Killing Small Creators
Storytelling isn’t just an art—it’s a science. And if your content isn’t hitting, chances are your storytelling is the problem. Great storytelling keeps people watching. Bad storytelling? It makes people drop off before you even get to the good part. Here are 7 common mistakes you might be making—and how…
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The Art of Selling a Feeling
When you think about your favorite brands—Graza, Liquid Death, Apple, Nike—what do they really sell? Sure, there’s a product at the heart of it all, but what they’re really selling is something far more powerful: an experience. A feeling. Confidence. Rebellion. Belonging. It’s easy to overlook, but this shift in…
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The 3 Marketing Metrics You Need to Know to Grow Your Business
Marketing can feel overwhelming with all the numbers flying around. CAC, CPL, CTR – it’s easy to get lost in the data. But the truth is, not all metrics matter equally. If you want to scale your business effectively, you need to focus on three key numbers: Cost of Acquisition…
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YouTube’s Latest Algorithm Update: What YOU Need to Know
The YouTube Algorithm Is Changing YouTube’s algorithm in 2025 is evolving, making content discovery more selective than ever. In the past, videos had a fair shot at being seen regardless of the topic. But now? Creators are noticing unpredictable trends—videos spike in recommendations, drop off suddenly, and then surge again…
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3 Data-Proven Trends You Need to Know to Grow
Ever thought about starting a YouTube channel? Maybe you’ve been watching your favourite creators for years, thinking, “I could do that,” but something always holds you back. Fast forward to today—YouTube isn’t just a hobby anymore; it’s a booming industry where creators are building brands, launching businesses, and making serious…
Theory of YouTube 