Category: Theory
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YouTube Update: Introducing the ‘For You’ Section!
🌟 Big news in the world of online content consumption – YouTube has just unveiled a fantastic update that promises to revolutionize how we discover and enjoy content. Drumroll, please… introducing the ‘For You’ section on channel pages! 🚀 Ever felt a bit lost when trying to navigate a new…
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Unveiling the True Culprit of Burnout
A month ago today I wrote a blog post on creator burnout what its and maybe a solution in how to stop it. We’re about to debunk some common misconceptions, unearth the real cause of burnout, and introduce a powerful concept that can help you not only prevent burnout but…
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Exploring TikTok’s Comedy Editing Revolution
Are you ready to dive into the vibrant world of TikTok and the comedic editing genius of creator Frankie Lagana? Brace yourselves because you’re about to embark on a journey through the unique landscape of short-form comedy content, where a new era of video editing is unfolding. Frankie Lagana: A…
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YouTube’s Music A.I Tool
Have you ever dreamed of belting out tunes like Dua Lipa or channeling your inner Drake for your YouTube videos? Well, YouTube’s latest endeavor might just make your musical dreams come true sooner than you think. However, as they set their sights on introducing their AI music tool, the success…
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The Evolution of Ryan Trahan
A Deep Dive into His YouTube Transformation In the vast realm of YouTube, content creators often embark on journeys of self-discovery and growth, both personally and professionally. One such creator, Ryan Trahan, has undergone a remarkable transformation in his content and storytelling techniques over the past four years. In this…
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Navigating Burnout: A Creator’s Guide to Sustaining Creativity
In a world where the creative journey has become increasingly demanding, burnout is a real and pressing concern. We’ll explore the often-unspoken struggles that creators face, particularly in the fields of music and content creation. But we’re not stopping at the problem; we’ll also delve into practical solutions to help…
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Embrace the First 100: Lessons from Mr. Beast
If you’ve ever embarked on a YouTube journey, you probably know that it’s not all glitz and glam from day one. In fact, here’s a reality check for you: your first 100 videos might not set the world on fire in terms of views, and that’s perfectly okay. Why? Well,…
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Why Subtitles Are Now Essential
In the world of modern entertainment, have you ever found yourself straining to understand movie or TV show dialogue? You’re not alone. Surprisingly, a YouTube poll revealed that approximately 57% of viewers admit to grappling with dialogue comprehension unless subtitles come to the rescue. This newfound reliance on subtitles isn’t…
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A24’s Cinematic Success: Lessons for YouTube Creators
In the dazzling world of cinema, one name stands out with its unconventional approach and creative freedom: A24. This trailblazing film studio has not only captured the hearts of cinephiles but also offers valuable insights that can propel YouTube content creators to new heights. Join me on a journey as…
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The Full House Effect
Full House is an American Sit-Com which was huge in the 80s and it uses a very specific set-up in each episode which kept people hooked but most importantly keep them feeling and changed them. It’s a simple set-up that kept the showing running for years. It used a 3…
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Unleash the Power of VidIQ: Your Ultimate YouTube Success Tool
Are you a YouTube enthusiast looking to skyrocket your channel’s success? If so, you can’t afford to miss out on VidIQ, the game-changing tool that provides quick insights into why videos perform well or fall short. In this blog post, we’ll dive deep into the power of VidIQ and how…
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Mastering the Art of YouTube Intro
If you’ve ever wondered what sets apart a great YouTube video from the rest, look no further than the opening few seconds. Your YouTube intro is your virtual handshake with your audience. It’s the make-or-break moment that determines if viewers stick around or click away. In this blog post, we’re…
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Casey Neistat’s Unconventional YouTube Strategies
Casey Neistat, the legendary YouTuber and filmmaker, has managed to captivate our hearts and screens with his unique storytelling style. While we’ve all enjoyed watching countless interviews and videos about his YouTube strategies, today, we’re diving into some lesser-known tactics that truly make Casey’s content shine. 1️⃣ A Studio That…
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Mastering the First 5 Seconds: The Essence of YouTube Engagement
In the bustling realm of YouTube content creation, where every pixel counts and every click holds potential, there’s a trio of factors that reign supreme: the title, the thumbnail, and now, the first 5 seconds of your video. Welcome to a world where these initial moments hold the power to…
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Psychology of Branding: How it Shapes Your Choices and YouTube Success
In a world brimming with choices, have you ever wondered why you gravitate toward certain products or services? The answer lies in the intricate dance of branding and psychology. Brands wield an incredible power to influence our decisions, actions, and even our physiological responses. From medicine to mouthwash, the colour…
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The curse of conformity
Ralph Waldo Emerson once famously said, “I must be myself, I cannot break myself any longer for you.” These words resonate even louder in the digital age, where platforms like YouTube seem to be shaping our opinions and choices at every turn. Just like Emerson warned, conformity limits our potential,…
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Unlocking the Power of Storytelling: Lessons from Pixar and YouTube
Pixar, the ultimate storytellers of our generation, have a special place in my heart. Their ability to make us feel so deeply through their movies is truly remarkable. Remember THAT scene from UP? It’s incredible how they managed to touch our souls without a single word being spoken. It left…
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AI’s Impact on YouTube
The rise of AI-generated content has transformed the landscape of YouTube, bringing about significant changes in the nature of videos and the relationship between creators and viewers. This transformation has raised concerns about the authenticity and emotional connection that were once the defining features of the platform. AI-Generated Content and…
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How MrBeast became the Face of YouTube
In the vast landscape of YouTube, one name stands out above the rest: MrBeast. His larger-than-life videos not only astound us with their scale, but they also serve as a testament to his relentless hard work and dedication to the platform. After spending countless hours engrossed in his content, I…
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The Power of Why
As social media professionals, our unceasing quest for insight revolves around a pivotal, ever-present question: Why? Why does one post bask in the limelight while another languishes in obscurity? What fuels the growth of a particular channel while others struggle to gain traction? In the world of social media, the…
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Are thumbnails dying?
Thumbnails have been an integral part of YouTube for years now. Once called the shop window to your videos. But is their time finally up? Wether you hover over a video on desktop or stop to scroll on the app, videos now just simply automatically play. This is YouTubes ‘Inline…
Theory of YouTube 